Globes, Blackletter and Yams Day: The Art Behind Our Designs
Every design in our store comes from our own world: our logo, our slogans, our people and the tributes to our founder. Here is what you will find, and what it means.
What is the globe?
The round A$AP Worldwide badge is our globe logo: a grid globe with A$AP arched on top and WORLDWIDE curving below. A$AP Worldwide is the name on our own releases. It appears as a clean white badge, in black and white on the back of the polaroid design, and in neon yellow and lime with wide techno letters on the Worldwide pieces.
Why the gothic letters?
Blackletter, the old-English type, has been part of hip-hop style for decades. Our A$AP MOB blackletter design keeps it simple: just the name, in tall grey letters. Blue blackletter also turns up on W.W., short for Worldwide.
What are the Yams Day designs?
A$AP Yams started the collective in 2006 and died in January 2015. We remember him with Yams Day, a tribute concert first held in New York in 2016. Our Yams Day designs include:
- Yams Day 2021 Harlem: A$AP YAMS in heavy type over a pink splash, with a circled Y on the back.
- Psychworld: a purple chrome script, with "In Loving Memory.. Yam's Day 2021" on the back.
- Always Strive and Prosper: the motto behind the A$AP name, written by hand.
- Yams 1:18: a painted arena scene with a sign for 18 January, in the spirit of the wrestling-themed 2019 Yams Day.
What else is in the collection?
Mob Mentality in rough black type or dripping green, A$AP Lifestyle, Till I Die Harlem NYC with dice on the front, and designs for A$AP Rocky and A$AP Ferg. Each product page tells you exactly what is on the front and on the back.